Alliance Foods is currently the sole franchisee for the KFC brand in Eswatini under a franchise agreement with KFC (Pty) Limited (“KFC”). KFC is a subsidiary of Yum! Brands Inc., a listed company on the Nasdaq Stock Market in the USA. Yum! is one of the world’s largest restaurant companies and the KFC brand has grown to be the world’s most popular chicken restaurant chain around the world. KFC is truly a global Mega Brand. KFC aims to be Relevant, Easy and Distinctive. The brand has been investing in innovation technology and enhanced restaurant formats. KFC is a leader in the industry’s contribution to the professionalism of management, innovation with cutting edge process of preparing food effectively and efficiently. Alliance Foods has ambitions to own and operate KFC’s not only in Eswatini but also across the SADC region.
In 2015, Greystone invested in Ngwane Mills, an animal feed manufacturer. It operates a fully automated Buhler plant in Matshapa which produces all monogastric and ruminant feeds. Ngwane Mills has been operating in Eswatini since 1991. Feedmaster sells its products in Eswatini as well as export. The Feedmaster brand is one of the oldest and strongest brands in the Eswatini feed market.
In 2016, Greystone invested in Lojaf, which operates in the retail sector in Eswatini. The company was formed to acquire four Pick n Pay franchise stores in the Kingdom of Eswatini. Lojaf has grown from strength to strength and, through acquisitions as well as opening new stores, currently owns and operates all the Pick n Pay stores in Eswatini. Lojaf strives to supply high-quality, affordable food for all customers, while providing significant employment and economic opportunities across its value chain. Lojaf’s overall vision is to serve the Eswatini shoppers a little better every day. Practically, this means providing a world class shopping experience in terms of service, store look, feel, ambiance, uncompromised hygiene standards, as well as better availability of products that matter most every day at consistent stable prices.
In 2011, Greystone invested in Orchard Insurance, a provider of long term insurance products in Eswatini. It was established in 2009, but only began providing insurance underwriting services from January 2011 after being issued with a licence by the Regulator. It began by providing credit life and funeral cover policies to the client base of the Select Group (a micro financing business) in Eswatini. Orchard has now expanded its product range to offering Group Life/Employee Benefits insurance products to its established client base. Orchard can underwrite the following lines of business:
Credit life insurance
All life insurance products for individuals & Groups i.e. Group Life Assurance
Eswatini Royal Insurance Company
In 2012, Greystone invested in ESRIC. ESRIC was established in 1973 by a King’s Order-in-Council in terms of founding legislation No. 32/1973. The objective of the Corporation is to “provide adequate and proper insurance business of all classes including both short and long term insurance, in accordance with the conditions appropriate in the normal and proper conduct of insurance business”.
ESRIC has grown steadily to be a solid and reputable insurer that has succeeded in contributing to a stable domestic insurance environment. The Corporation provides both short term insurance and life cover to individuals, corporate customers and government organisations.
In 2011, Greystone invested in SBC, an investment holding company that focusses on retail financial services and real estate development and management. The group focusses primarily on the extension of retail unsecured, incremental housing microfinance, education and consumer finance loans, ranging from three to sixty months. The Group commenced operations in August 1999, with the opening of its first branch in Mbabane, Eswatini, followed by the establishment of subsequent operations. Today, the Group has operations in Eswatini, Lesotho, Kenya and Malawi.
In 2011, Greystone invested in Swazispa, Swazispa is a listed company on the Eswatini Stock Exchange. Swazispa operates as an investment holding company, which owns the Royal Swazi Sun, the Lugogo Sun, the Ezulwini Sun and various other property assets.
General Africa Foods
In 2018, Greystone invested in GAF, GAF has embarked on a journey of investing in the retail sector, specifically in the butchery sector as a franchisee of OBC Chicken and Meat Butchery (“OBC”) in Eswatini, South Africa and ultimately the rest of the African continent. OBC has been in existence for over 30 years and focuses on the low to mid income sectors by providing quality, affordability and convenience. General Africa Foods thus has a focus on offering convenient access to frozen chicken, fish, red meat, processed meat and other essential grocery items. OBC’s proposition is to give customers the best value for their money and consistently offer its customers great prices particularly on poultry and read meat products.